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Awesome Email Templates for Responding to Potential Clients

A few years ago, I wrote a silly post called Top 10 Email Subject Lines for When You Just Want to Say ‘Hello.’

The post was an inside joke that turned into the most viewed post in the history of this site. I’m embarrassed that that simple post, which offers very scant advice for writing emails, turned into such an SEO hit.

But I think that I have found a way to make up for that post by pointing you to a very helpful tool from designer Jessica Hische. Jessica’s Client Email Helper provides several fun “choose your own adventure” templates for writing back to people who want to work with you.

Choose your client (ad agency, friend, etc.) and budget (“none” to “good”), and the tool generates a short but sweet text for you to make your own.

Below is the text for “General Client” with zero budget. It strikes a firm but friendly tone. Make sure you check out the rest of Jessica’s templates as well as her whole beautiful site. Once you see her incredible, award-winning graphic design work, you’ll see why she has had to craft so many client letters over the years.

General Client email response via Jessica Hische:

Dear __________,

All the best,