A few years ago, I wrote a silly post called Top 10 Email Subject Lines for When You Just Want to Say ‘Hello.’
The post was an inside joke that turned into the most viewed post in the history of this site. I’m embarrassed that that simple post, which offers very scant advice for writing emails, turned into such an SEO hit.
But I think that I have found a way to make up for that post by pointing you to a very helpful tool from designer Jessica Hische. Jessica’s Client Email Helper provides several fun “choose your own adventure” templates for writing back to people who want to work with you.
Choose your client (ad agency, friend, etc.) and budget (“none” to “good”), and the tool generates a short but sweet text for you to make your own.
Below is the text for “General Client” with zero budget. It strikes a firm but friendly tone. Make sure you check out the rest of Jessica’s templates as well as her whole beautiful site. Once you see her incredible, award-winning graphic design work, you’ll see why she has had to craft so many client letters over the years.
General Client email response via Jessica Hische:
Thanks for thinking of me for this project and for reaching out. As I am a professional artist, not a hobbyist, and as your company is a for-profit organization, I should be compensated appropriately for work performed. I, and many other creatives, feel strongly about keeping pricing standards high so that it’s possible to make a living as a creative professional. Fair pay is important — it is wrong to ask artists to create free work for a for-profit company, even if that work goes unused, because our time is valuable and we have bills to pay and families to support like everyone else.
Independent artists operate very differently than agencies. We don’t have the time and resources to throw at low and no-budget work and generally reserve our “freebee” time for true charity work or personal projects.
Please feel free to reach out in the future if there is another project you think I would be a good fit for and there is appropriate compensation.
All the best,